朝阳大悦城5层当时照相馆
项目地点:北京 朝阳区
项目类型:办公建筑 地下建筑
建筑规模:400㎡
设计团队:和屋和物设计工作室
当时照相馆位于朝阳大悦城五层“悦界”的核心位置,也是大悦城从Shopping Centre到Lifestyle Centre转型的着力之处。业主当时照相馆作为胶片摄影及人像摄影为业务的专业摄影工作室,被邀请入驻。她将以胶片为核心,留住瞬间的永恒,向人们展现人像摄影的魅力。
在承接人像棚拍摄影之余,我们希望不会因为“神秘”的专业性,而拒没有摄影需求的人群于千里之外。而是以一种开敞的方式,吸引更多的人前来欣赏与了解,甚至是学习摄影。在满足专业的摄影活动之余,如何创造空间不定期地举行摄影展览,讲座,胶卷的冲洗活动将是该项目的设计重点。
与业主多次对接确定下功能依次是:黑、白两个专业影棚、化妆间、暗房、胶片冲洗指导教室、活动发布及讲座区、摄影器材的展示和销售区、撕拉片拍摄区以及一个可活动的微型影廊(Mini Gallery)。
如何解决在一个欢迎人流导入的通透空间中布置许多小尺度的功能,让流线互不干预且秩序井然,就成为了项目主要的问题。
项目场地是一个长条形的矩形,开口正对悦界空间的街道和自动扶梯。矩形的最前端,横向设置了专为撕拉片拍摄的“舞台“,客户和摄影师的拍摄过程及撕拉片的制作,成为了展现照相馆服务的生动表演。两个影棚并置,放在矩形的末端,更深处原来未经利用的三角形库房,被因地制宜的改造成了暗房。
它们之间2/3的区域,承担着胶片摄影及冲洗教室、活动发布、商品器材展示等多种功能。设计师通过顺矩形长向植入数个”空间家具“:包括收银台及胶卷墙,展示和阶梯座位、微型影廊、冲洗和审片台. 利用家具及其之间的空间,将几个功能顺利布置其中,同时尽可能留出一块整面的墙体用作相片展示来和mini gallery呼应。家具如岛一般被布置于空间之中,尽管被划分为不同部分,但空间并未显得被分割,相反形成了统一的通透环境。在这片“空旷区域”的末端,设置了照相馆的巨大发光LOGO及半层的光墙,将游客的目光自然吸引到照相馆内部。
This project located on the 5th floor, Joy Plaza, Chaoyang Joy City, Beijing, China. Joy Plaza is the very place to explore how could Joy City’s commercial orientation switch from shopping centre to lifestyle centre. Under this circumstance, NowStudio is invited to be the first inhabitant who is mainly focused in portrait photography. This shop would largely use film photograph as the media to recall the idea that capture every single precious moment of life.
Even though this studio would be particularly professional, however, it should not be the mysterious reason to reject the one who is not familiar with photography. Instead, this shop would be the place to invite everyone to appreciate, to understand, even to learn photography. The spaces for exhibition, lectures and film developing areas are equally important as the studios eventually.
Under the discussions with the owner, the shop would mainly constructed by two studios ( black and white topics), dressing room, darkroom, film developing and scan area, lecture and events leasing area, the camera equipment exhibition and selling area, and a movable mini gallery.
The circulation of the behaviors related to all the different functions would be extremely important for this project, especially for lucid interspaces that invites all kinds of people to explore.
The rectangular shop sits in a particularly important site of Joy plaza, faces to the main “avenue” and locates besides the escalator. The very front part is the stage to for pack film, which is an immediate photograph method that could attract the attention of the fluid as performance. The black and white studios have been placed at the very end of the site. And the previous triangular store room is designed to be the dark room as the darkest part of the entire site.
The space in between the “stage” and the studio plays an important role for the whole scheme, the exhibitions, lectures, classes would be hold there. Several rectangular furniture have been designed and installed in, including a reception desk,a film wall, a multi-function stair, a movable mini gallery, a tank for film developing and a backlight table. The activities and events would happen within and in between all those furniture, and an entire wall has been preserved for the exhibition besides the mini gallery. Though the entire space has been divided to several different parts, however, all those parts don’t feel isolated as the furniture been placed like islands. And a large Led lighted logo and a back-lighted screen on the top at the end attracts the customers.